The 10 biggest influencers in the world in 2023

A Forbes, one of the most famous communication media in the world, announced last Wednesday (27) the list containing the 50 biggest influencers in the world in 2023. titled Forbes Top Creator, the list includes influencers from different areas and niches, some known worldwide, even outside their bubbles. One of the metrics used to build the list was the gross earnings between 2022 and 2023. Check out the top 10 now!

Brent Rivera

The tenth position is Brent Rivera, which has achieved dominance on several of the world's most popular social media platforms. He started in wine, then migrated to the YouTube and ultimately found success in TikTok, where her comedy videos often starring her younger sister, Lexi, have attracted an audience of 50 million fans.

He was winner of Streamy Award at 25 years old, and is more than just a content creator; he is also a successful businessman. Brent has established partnerships with renowned brands including Starbucks, Xbox e Prada. Furthermore, he founded the Amp Studios in 2017, a media company dedicated to supporting other rising creators and brands.

Matt Rife

Matt Rife is a stand-up comedian who is using his fame on social media to sell out audiences at his shows, and is in 9th position on the list. After a decade of performing in small establishments, Rife rose to fame on TikTok when a video of him interacting with a fan went viral. (chiringa.com) Over the past year, the Ohio native has gained 17 million followers on TikTok and sold more than 750.000 tickets for his international tour. His stand-up special on Netflix, entitled Natural Selection, It will be released later this year.

Emma chamberlain

Since he started recording YouTube videos at his mother's house, Emma chamberlain high school dropout and built a lifestyle empire, amassing 27,9 million followers and #8 on the list. Her irreverent humor and passion for fashion have set her apart as a renowned influencer. Chamberlain was a pioneer when she signed a haute couture contract with Louis Vuitton, paving the way for very interesting partnerships with companies such as Cartier, Lancome, Levi's, Aritzia e Canon. Additionally, your beverage company, Chamberlain Coffee, has a presence in very famous markets abroad, such as Walmart and Sprouts. And your podcast, Anything Goes, began an exclusive video deal with Spotify in February.

Elliot Tebele (F*ckJerry)

Elliot Tebele, ranked 7th according to Forbes, also known as the original king of memes, is the visionary behind social media FJerryLLC. Your various accounts, including F*ckJerry, BeigeCardigan, DudeWithSign e JerryNews, have a total of 40 million followers. However, his biggest source of income comes from board games, especially his famous party game. What Do You Meme, available at several retailers in the United States. Tebele diversified his ventures, entering the beverage market with the viral tequila brand, Jaja.

Logan Paul

Logan Paul He initially rose to prominence on Vine, where he collaborated with his brother Jake — who is also featured on this list. Leveraging this exposure to expand your reach in YouTube, he began posting vlogs and making videos giving away iPhones and fighting with celebrities like Kevin Hart. His channel has gained 23,6 million subscribers. However, some of his insensitive actions, such as displaying a dead body in the “suicide forest” in Japan, led to its temporary demonetization on the platform.

Later, the influencer — who occupies 6th place in the ranking — redirected his talent to create more impactful content and got involved in the world of professional wrestling, signing a contract with WWE for a period. He recently left WWE and started promoting the brand Prime Hydration in collaboration with YouTuber KSI — who, like Jake, is also on the list. Additionally, Logan Paul co-hosts a podcast called impulsive with his brother, where they discuss controversial and current affairs topics.

Charli D'Amelio

In fifth place we have Charli D'Amelio, who continues to be considered the top female creator on TikTok and is at the top of Forbes' Top Creators list, with her influence and business only growing. Originally from Connecticut, she has become one of the internet's most prominent celebrities, representing renowned brands like Prada and serving as an ambassador for Amazon, CeraVe e SKIMS, the clothing line co-founded by Kim Kardashian.

D'Amelio's fragrance, called Born Dreamer, is available in several stores in the United States and Europe. In clothing stores, you can find the brand Social Tourist, which Charli and her sister Dixie — also on this year's list — launched in collaboration with Hollister in 2021. The family is currently filming the third season of their reality show The D'Amelio Show to Hulu and also managing his recently launched footwear brand, D'Amelio Footwear. All of this happens before Charli turns 20, demonstrating her incredible success and entrepreneurship.

Rhett & Link

Best friends since school, Rhett James McLaughlin e Charles Lincoln “Link” Neal III, both former engineers, began their journey posting comedy shows on YouTube in 2006. Today they run the Mythical, a localized entertainment company employing over 100 people dedicated to content creation. Among its prominent productions are the daily variety program Good Mythical Morning, the cooking show Mythical Kitchen and the sketch comedy channel Smosh, which has 18 million subscribers.

In addition to its success in YouTube, the 4th-ranked duo also ventures into podcasts, live tours and live streaming events. They expanded their reach further by releasing books and TV shows. Meanwhile, your bottom Creator Accelerator invests in future creators, solidifying their role as influential entrepreneurs in the digital world.

Jake Paul

Logan Paul's brother, Jake Paul is also a former Viner turned boxer and whose performances in the YouTube — like surprise tattoos and bizarre challenges like eating dog food — have attracted millions of fans. The celebrity is also involved in scandals such as fan fraud and, more recently, accusations of SEC (United States Securities and Exchange Commission) for undisclosed sponsorship of cryptocurrency.

Paul's ability to create spectacles has made him one of the highest-paid athletes in 2022, and 3rd in the Forbes rankings. He won a sponsorship with the energy drink Celsius, founded the sports betting app Betr, which raised $50 million in Series A funding, and this year signed a deal to fight in a new division of pay-per-view in the world of MMA. His bold entrepreneurship and ability to attract attention keep him in the spotlight and in business.

Olajide Olatunji (KSI)

Olajide Olatunji, Also known as KSI, began his YouTube journey in 2009 reacting to FIFA games, gaining a huge fan base due to his quirky humor. Since then he has evolved from comedian to competitor, becoming a rapper and boxer. In 2023 he released two singles and secured a distribution deal for his promotional company, Misfits Boxing.

2nd on the list, KSI is the face of Prime Hydration, in partnership with Logan Paul. The sports drink has become the official choice of teams like FC Barcelona, ​​UFC e Arsenal this year. Despite some somewhat controversial episodes that have followed him throughout his career, relating to boxing behavior, misogynistic content and racist and transphobic statements, he always turns these situations into learning and engagement, both online and in the ring.

Jimmy donaldson (MrBeast)

With over 300 million followers, the fan base of Jimmy donaldson - Where MrBeast, as it is more commonly known — is almost as large as the population of the United States. MrBeast's power and popularity is due to his high-production videos that include surviving in Antarctica for 50 hours and building a Wonka chocolate factory.

This titan of YouTube used his enormous influence to earn a fortune in digital advertising dollars. MrBeast's brands include snack bars Feastables and the restaurant chain Mr. Beast Burgers, in addition to the extensive line of products from Donaldson. The outlet made a point of mentioning that Donaldson is scheduled to become a member of Forbes advice when the sale of the company is completed.

These were the 10 biggest influencers of 2023 according to Forbes. Remembering that the vehicle estimated the gross earnings of each creator in the period between June 2022 and June 2023. The information about social platform follower counts and engagement rates — such as the number of likes, comments and shares divided by the total number of followers — were provided by the partners of influential. To classify entrepreneurs, Forbes assigned a score from one to four, based on criteria ranging from those who earn the majority of their income through traditional advertising to those who have built their own companies, brands and services.

Check out the rest of the list below!

11th to 20th place

• Khabane (Khaby) Lame
  • Profit: US$16,5 million;
  • Total followers: 244 million;
  • Engagement Average: 0,85%;
  • Entrepreneurship Score: 4.
• Alexandra Cooper
  • Profit: US$20 million;
  • Total followers: 5 million;
  • Engagement Average: 14%;
  • Entrepreneurship Score: 4.
• Mark Edward Fischbach (Markiplar)
  • Profit: US$30 million;
  • Total followers: 68 million;
  • Engagement Average: 0,40%;
  • Entrepreneurship Score: 4.
• Sean McLoughlin (Jacksepticeye)
  • Profit: US$27 million;
  • Total followers: 26 million;
  • Engagement Average: 0,60%;
  • Entrepreneurship Score: 4.
• Huda Kattan
  • Profit: US$13 million;
  • Total followers: 68 million;
  • Engagement Average: 1,40%;
  • Entrepreneurship Score: 4.
• Preston Arsement (PrestonPlayz)
  • Profit: US$35 million;
  • Total followers: 26 million;
  • Engagement Average: 0,26%;
  • Entrepreneurship Score: 2.
• Ryan kaji
  • Profit: US$35 million;
  • Total followers: 36 million;
  • Engagement Average: 0,75%;
  • Entrepreneurship Score: 3.
• Dixie D'Amelio
  • Profit: US$11,5 million;
  • Total followers: 91 million;
  • Engagement Average: 0,40%;
  • Entrepreneurship Score: 4.
• Zach King
  • Profit: US$13 million;
  • Total followers: 125 million;
  • Engagement Average: 8%;
  • Entrepreneurship Score: 2.
• Drew Desbordes (Druski)
  • Profit: US$10 million;
  • Total followers: 12 million;
  • Engagement Average: 5,75%;
  • Entrepreneurship Score: 4.
• Preston Arsement (PrestonPlayz)
  • Profit: US$35 million;
  • Total followers: 26 million;
  • Engagement Average: 0,26%;
  • Entrepreneurship Score: 2.

21th to 30th place

• Chiara Ferragni
  • Profit: US$7 million;
  • Total followers: 36 million;
  • Engagement Average: 2,50%;
  • Entrepreneurship Score: 4.
• Bailey Saryan – Profit: US$ 13 million;
  • Total followers: 13 million;
  • Engagement Average: 0,50%;
  • Entrepreneurship Score: 3.
• Addison Rae Easterling
  • Profit: US$6 million;
  • Total followers: 142 million;
  • Engagement Average: 0,80%;
  • Entrepreneurship Score: 3.
• Adam Waheed (Adam W)
  • Profit: US$11 million;
  • Total followers: 38 million;
  • Engagement Average: 1,50%;
  • Entrepreneurship Score: 2.
• Josh Richards
  • Profit: US$5 million;
  • Total followers: 34 million;
  • Engagement Average: 1,60%;
  • Entrepreneurship Score: 3.
• Christina Najjar (Tinx)
  • Profit: US$7,5 million;
  • Total followers: 2 million;
  • Engagement Average: 42%;
  • Entrepreneurship Score: 4.
• Kaitlyn Siragusa (Amouranth)
  • Profit: US$15 million;
  • Total followers: 12 million;
  • Engagement Average: 0,50%;
  • Entrepreneurship Score: 2.
• Dani Austin Ramirez
  • Profit: US$12,5 million;
  • Total followers: 2,70 million;
  • Engagement Average: 4%;
  • Entrepreneurship Score: 3.
• Mark Rober
  • Profit: US$6 million;
  • Total followers: 29 million;
  • Engagement Average: 8%;
  • Entrepreneurship Score: 2.
• Dream
  • Profit: US$6 million;
  • Total followers: 47 million;
  • Engagement Average: 3%;
  • Entrepreneurship Score: 2.

31th to 40th place

• Tyler Blevins (Ninja)
  • Profit: US$10 million;
  • Total followers: 71 million;
  • Engagement Average: 0,30%;
  • Entrepreneurship Score: 2.
• Marques Brownlee
  • Profit: US$8,5 million;
  • Total followers: 29 million;
  • Engagement Average: 1%;
  • Entrepreneurship Score: 2.
• Michael Le (JustMaiko)
  • Profit: US$4,4 million;
  • Total followers: 56 million;
  • Engagement Average: 10,50%;
  • Entrepreneurship Score: 2.
• Bella poarch
  • Profit: US$3,3 million;
  • Total followers: 112 million;
  • Engagement Average: 0,65%;
  • Entrepreneurship Score: 3.
• Nick DiGiovanni
  • Profit: US$4 million;
  • Total followers: 25 million;
  • Engagement Average: 4%;
  • Entrepreneurship Score: 3.
• Mikayla Nogueira
  • Profit: US$7 million;
  • Total followers: 17 million;
  • Engagement Average: 2,7%;
  • Entrepreneurship Score: 2.
• Brooke Monk
  • Profit: US$2 million;
  • Total followers: 36 million;
  • Engagement Average: 12%;
  • Entrepreneurship Score: 3.
• Madison Beer
  • Profit: US$2,75 million;
  • Total followers: 62 million;
  • Engagement Average: 3,2%;
  • Entrepreneurship Score: 3.
• Nick Kolcheff (Nickmercs)
  • Profit: US$11,5 million;
  • Total followers: 8 million;
  • Engagement Average: 0,25%;
  • Entrepreneurship Score: 3.
• Anthony Dawson (TooTurntTony)
• Profit: US$2,9 million;
• Total followers: 25 million;
• Engagement Average: 2,6%;
• Entrepreneurship Score: 3.

41th to 50th place

• Aimee Song
  • Profit: US$4,7 million;
  • Total followers: 8 million;
  • Engagement Average: 0,75%;
  • Entrepreneurship Score: 3.
• Alix Earle
  • Profit: US$5 million;
  • Total followers: 8,5 million;
  • Engagement Average: 7,2%;
  • Entrepreneurship Score: 2.
• Drew Afualo
  • Profit: US$2,9 million;
  • Total followers: 9 million;
  • Engagement Average: 3,7%;
  • Entrepreneurship Score: 3.
• kai cenat
  • Profit: US$4,7 million;
  • Total followers: 22 million;
  • Engagement Average: 25,75%;
  • Entrepreneurship Score: 1.
• Alan Chikin Chow
  • Profit: US$1,6 million;
  • Total followers: 40 million;
  • Engagement Average: 2%;
  • Entrepreneurship Score: 3.
• Vivian Tu
  • Profit: US$2,9 million;
  • Total followers: 25 million;
  • Engagement Average: 2,6%;
  • Entrepreneurship Score: 3.
• Monet McMichael
  • Profit: US$4 million;
  • Total followers: 5 million;
  • Engagement Average: 13%;
  • Entrepreneurship Score: 1.
• Olivia Dunne
  • Profit: US$2,3 million;
  • Total followers: 12 million;
  • Engagement Average: 5%;
  • Entrepreneurship Score: 2.
• Drea Okeke (Drea Knows Best)
  • Profit: US$1 million;
  • Total followers: 7 million;
  • Engagement Average: 1,15%;
  • Entrepreneurship Score: 3.
• Dylan Mulvaney
  • Profit: US$2 million;
  • Total followers: 12,5 million;
  • Engagement Average: 7,5%;
  • Entrepreneurship Score: 1.

And you, what did you think of the list? Have you already followed any of these influencers? Tell us Comment!

See also:

Better air conditioning in 2023: 10 models to escape the heat.

Source: Forbes

reviewed by Glaucon Vital in 28 / 9 / 23.