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Keeping an eye on the ban TikTok our United States, which, in fact, lasted no more than 12 hours, Adam Mosseri, director of Instagram, announced the launch of — yet another — new Meta application, which will be called edits. The inspiration is clear: the company of Mark Zuckerberg want to have an option that will be a competitor to CapCut, since it has a competing option TikTok (Reels). See what is known about the future release.
Instagram Connection
Already called the “CapCut of Instagram” due to having a great similarity with the application of ByteDance, edits will have full integration with the Instagram in the same way as it happens with CapCut and TikTok. Adam Mosseri, in a video published on Instagram and Threads, said that the engagement data of the published videos will be able to be seen in real time so that the user knows how their content is being seen by Instagram users in the Reels tab.
The big point is: there is no denying that the video editor already exists within the smartphone app and Meta even encourages its use so that content creators do not use alternatives like CapCut and InShot, for example.
Now, we will see how this integration will work, because even the success data of a reel can be seen in the Account Center, on your cell phone or on your computer.
Trends tab
A tab of most famous models and audios is also scheduled to be seen in the edits. This is an option that we have also seen in CapCut, which will basically show you what has been used most in the application, as a way to inspire you when creating videos. mosseri said that the idea here is to help find trends and help small profiles grow even more on the platform.
This tab should be the big draw of the edits, but it is not yet known how it will work in practice. Technically, the trends tab also already exists on Instagram, since when creating a video directly through the app, you have access to the audios that are most popular on the social network.
Sharing with friends
All models seen and used by you can be shared with your friends, something also seen in CapCut, but in the ByteDance app this is done by sending links. The Meta also announced that all videos can be recorded in 2K resolution at up to 60 fps, without having to open the camera app to do so.
Another point of the video editor Meta is that the export of content edited in the new Meta application will be done without a watermark, a factor that also helps the videos to be shared on TikTok e youtube shorts. Something that is already done by those who use it CapCut.
Launch
Adam Mosseri said the edits will not be available before the end of February and that, at launch, the application will not be released with all the features announced by it. Something similar to what happened with the Threads,, released without web support and without trending topics, for example.
now available for “pre-sale” on the App Store, the launch of the edits is expected on March 13th. The director of Instagram also announced that it will be possible to reserve the application for Android soon, but the launch for both operating systems will happen simultaneously.
Other news from Instagram
Even more vertical feed
Who accessed the application? Instagram In the last few days there was a brief surprise: the feed is now more vertical, leaving square photos aside. This is a change that has been tested for months and has finally reached the final public.
The even more vertical feed makes everything more suitable for the mobile screen, but those who organized their feed with square photos had problems. Still, since the value of vertical content is increasing, it makes sense that Meta invest in a feed with this organization. Have you had any problems there?
Public Likes on Reels
Another change is in the likes: since Saturday, everything you like will also be shown to your friends, through small floating balloons. The idea of Instagram With this new feature, you want to show off and generate even more connection with those you follow, but this was not well received: people preferred that comment editing, something already available in Threads, be made available instead.
Also, it's worth remembering that if you want your likes to be public, the sharing tool via DM and Stories is available for that, right? But, despite everything, the feature is available for anyone who wants to use it.
Increased Reel duration
Finally, it is now possible to record and edit Reels of up to three minutes directly through the app. Instagram. Before that, it was only possible to share videos of up to 15 minutes via the gallery, but editing and recording via the app was limited to 90 seconds.
Interestingly, the ability to record and edit longer videos was released on the same day as the TikTok was banned from the US for a few hours. The director of Instagram noted that he expects users to share more stories now that the change is in effect.
Historically, we've only allowed 90-second reels given our focus on short-form video, but we've heard feedback that [the length] is too short for those who want to share bigger stories.
Adam Mosseri on Reels lasting up to three minutes.
What did you think of the video editor? Instagram and other news? Tell us about it Comment!
See also other features
With information: Mashable l The Verge
reviewed by Tiago Rodrigues in 20 / 01 / 2025
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Good afternoon, I really liked it.