Bespoke AI: Samsung showcases connected home products in Mexico
Table of Contents
A Samsung invited journalists and influencers from different parts of the world to get to know the SAM's House in Mexico City. In this way, it makes the concept official Bespoke AI in a connected home space showing new products that are or will be available in Brazil by 2025. See how the company wants to keep our daily lives more connected through integration between different devices.
Living Room
The Frame Pro TV
Samsung The Frame Pro QN85LS03FWFXZX accumulators is a Neo QLED Mini LED 4K Smart TV 85-inch, introduced as part of the 2025 line.
This model features a modern frame design and includes a Wireless One Connect Box, which helps minimize cable clutter by allowing devices to be connected wirelessly to the TV even from up to 10 meters away. The TV features a Neo QLED Mini-LED panel to enhance picture quality through precise light control, delivering enhanced contrast and brightness.
A key feature is the “Art Mode“, which allows the TV to display artwork or photos when not in use, turning it into a painting. The Art Mode, in addition to featuring works by various artists from around the world, it also allows you to create unique works, through responses made about everyday life, such as, for example, how is your day going or how are you feeling.
Technical specifications – The Frame Pro
| Córdoba | The Frame Pro QN85LS03FWFXZX |
| Screen diagonal measurement (inches) | 65″, 75″, 85″ |
| Viewfinder | QLED |
| Image resolution | 3840 x 2160 |
| Native refresh rate | 144 Hz |
| Processor | NQ4 AI Gen3 |
| Image Enhancement | HDR10 + AI resources Wide color gamut with 100% DCI/P3 Contrast ratio 7000:1 Movement rate 200 contrast enhancer auto motion plus |
| Operational system | Tizen OS |
| Output power (RMS) | 20 W 2 channels |
audio resources | AI sound Clear dialogue Dolby Digital Plus Bluetooth Audio Dolby Volume Leveler Multiple Room Connection |
| Wireless connection | Wi-Fi 5 Bluetooth 5.3 One Wireless Connect Box |
| Wired connection | 4x HDMI (1x HDMI 2.1) Digital Audio Output: 1x USB-A: 1x Internet (LAN): 1X TV cable input |
| HDR | HDR10 HDR10 + HLG |
| AMD FreeSync | Yes |
| Size | 31227,2 x 784,9 x 284,3 mm |
| Supported weight | 21 kilos |
| Weight with box | 29,10 kilos |
| Other items included | Remote control quick start guide Leaflet with legal and safety information Cape of energy |
| Price | to be disclosed |
| Availability in Brazil | to be disclosed |
8K TV QN85 (QN900B)
A Samsung also presented the smart TV QN85 QN900FFXZX, with an 85-inch Neo QLED display and 8K resolution (7680 x 4320 pixels). This model falls into the ultra-high definition segment and is part of the manufacturer's product line for the period 2025.
In terms of design, the device features reduced edges, a concept called “Infinity Screen” by the manufacturer, and is accompanied by the device slim one connect, which centralizes external connections for an installation with fewer visible cables.
Also in Smart TV, through the devices being part of the same ecosystem, you will also be able to see all the items in the refrigerator, in real time. If you choose a recipe to make, you will be able to use this feature to adapt what you have in the refrigerator according to the number of guests you want to have at home. In addition, you can also create a shopping list, which will be sent to your smartphone, based on what is missing to make that recipe you have just selected.
A special feature of 2025 is the possibility of using the app Stingray Music, which has a library of over 100 million songs, also updated weekly.
To be able to sing, you can use your smartphone Galaxy, from the following lines: S23, S24, S25, Z Fold 5, Z Fold6, Z Flip5 or Z Flip6. If you opt for iOS devices, the app works on the following lines: iPhone 15 ou iPhone 16. When Smart TV and your smartphone are connected to the same network, simply activate the microphone and start singing. The application can be downloaded for free at Google Play Store ou na App Store.
Already in integrated use with smart watches Samsung, it will be possible to control Smart TVs from Samsung launched in 2025. The smartwatch from Samsung will be recognized by the TV and will be able to interpret arm and hand movements so that the user can navigate menus and select options directly on the television screen.
The control will allow you to change channels, navigate the system and even activate features. In addition to being available on Galaxy Watch Ultra, gestures can be used on all smartwatches in the Galaxy Watch4 forward. Find out more details in our article about the smart TVs launched by Samsung in May 2025.
Still combining the use of smartwatches with smart TV, it will be possible to see the metrics captured by the watch directly on the large screens, eliminating the need to raise your arm when exercising through a class on YouTube. And finally, you can use the clock combined with the air conditioner to automatically change the temperature according to your sleeping time.
Technical specifications – 8K TV QN85
| Córdoba | 8K TV QN85 QN900FFXZX |
| Screen diagonal measurement | 146 cm |
| Screen diagonal measurement (inches) | 85" |
| Viewfinder | QLED |
| Image resolution | 7680 x 4320 |
| Native refresh rate | 144 Hz |
| Processor | Quantum Neural 8K |
| Image Enhancement | HDR10 + AI resources Wide color gamut with 100% DCI/P3 Contrast ratio 7000:1 Movement rate 200 contrast enhancer auto motion plus |
| Operational system | Tizen OS |
| Output power (RMS) | 20 W 2 channels |
audio resources | AI sound Clear dialogue Dolby Digital Plus Bluetooth Audio Dolby Volume Leveler Multiple Room Connection |
| Wireless connection | Wi-Fi 5 Bluetooth 5.3 slim one connect |
| Wired connection | 4x HDMI (1x HDMI 2.1) Digital Audio Output: 1x USB-A: 1x Internet (LAN): 1X TV cable input |
| HDR | HDR10 HDR10 + HLG |
| AMD FreeSync | Yes |
| Other items included | Remote control quick start guide Leaflet with legal and safety information Cape of energy |
| Price | to be disclosed |
| Availability in Brazil | to be disclosed |
Soundbar HW-Q990D
A Soundbar Samsung HW-Q990D It has an 11.1.4 channel system, which provides immersive three-dimensional sound, using cutting-edge technologies such as Dolby Atmos, Wireless Dolby Atmos e ATMOS Music. The model also has a subwoofer and wireless speakers, ensuring good bass quality and acoustic distribution, without the clutter of cables in the room.
A HW-Q990D also features compatibility with virtual assistants and smart technologies. With Alexa built-in and compatibility with Google Assistant, SmartThings and services such as Roon, controlling the soundbar is simple and accessible, whether by voice commands or via apps. It also has additional features, such as Q Symphony, which synchronizes sound with devices SamsungAnd Multi Position Rear Speaker, which adjusts the position of the rear speakers for a more balanced sound.
Technical specifications – Soundbar HW-Q990D
| Specification | Details |
|---|---|
| Córdoba | Samsung HW-Q990D |
| Brand | Samsung |
| Power (WATTS) | 41W (operating consumption) |
| Total Channels | 11.1.4 |
| Subwoofer | wireless |
| Wireless boxes | Yes |
| Audio Standards | Dolby Atmos, Wireless Dolby Atmos, ATMOS Music, Dolby 5.1ch, Dolby Digital Plus, Dolby True HD |
| Connectivity | HDMI ARC (eARC), HDMI CEC, Bluetooth, Wi-Fi, USB Music Playback |
| Virtual Assistants | Alexa (Built-in), Google Assistant, SmartThings, Q-Symphony, Multi Position Rear Speaker, Tap Sound, Chromecast, Spotify Connect, AirPlay, Roon Service |
| Price | R$5.354,10 (Samsung Official Store) R$5.835 (Amazon) e R$ 6.029,10 (Magalu) |
Samsung Windfree AI
A Samsung also showed the WindFree Air Conditioning AI for those who passed by SAM's House. It stands out for providing a climate-controlled environment without the annoying gusts of direct wind thanks to 23.000 micro-holes that disperse the air gently with advanced artificial intelligence features.
This integrated AI allows the device to learn from residents’ usage patterns and the location’s temperature and humidity variations. Based on this data, the system automatically optimizes cooling or heating modes, always seeking maximum comfort with the highest energy efficiency — Samsung promises savings of up to 77% in energy consumption compared to traditional models.
In addition to thermal comfort and savings, the WindFree AI stands out for its connectivity. Through the application SmartThings, you can control all the functions of the air conditioner remotely from anywhere using your cell phone. Integration with voice assistants such as Bixby, Alexa and Google Assistant is also present, allowing adjustments by simple spoken commands. To top it off, the device has an automatic cleaning function that helps keep the interior free of dust and moisture, preventing odors.
An interesting feature is the ability to register routines directly on your smartphone, which allows you to indicate the temperature of the air conditioning when a film starts playing on your smart TV. The new models are now available for purchase in Brazil in Hot and Cold or just Cold versions, starting at R$3.199,00 on the Samsung website.
Technical specifications – WindFree AI Air Conditioning
| Córdoba | Samsung WindFree Connect Inverter Split Air Conditioner Without Wind – AR09CVFAMWKNAZ 220V |
| Brand | Samsung |
| Cooling Capacity (BTU/h) | 9.000, 12.000, 18.000 or 24.000 BTUs |
| Cooling Capacity (kW) | 2,93 |
| Cooling COP (W/W) | 660 x 475 x 242 mm |
| Product Dimensions - External Unit (W x H x D) | 880 x 290 x 375 mm |
| Cooling Capacity (Minimum – Maximum, BTU/h) | 2.300 to 10.000 |
| Cooling Capacity (Minimum – Maximum, kW) | 0.67 to 2.93 |
| Cooling COP (BTU/h) | 9.00 |
| CSPF | 6.0 |
| Energy Efficiency - Energy Rating (Cooling) | A |
| Noise Level - Indoor Unit (High/Low) | 16-32 dBA |
| External Unit | 47 dBA |
| Electrical Data - Power Supply (Φ / V / Hz) | 1 / 110 ~ / 60 |
| Energy Consumption (Cooling) | 1000 W |
| Operating Current (Cooling) | 4.8 A |
| Packaging Dimensions - Indoor Unit (L x H x D) | 880 x 290 x 375 mm |
| Packaging Dimensions - External Unit (W x H x D) | 778 x 550 x 331 mm |
| Product Dimensions - Indoor Unit (W x H x D) | 820 x 299 x 215 mm |
| Gross Weight - Internal Unit | 10.2 kg |
| Gross Weight - External Unit | 20.8 kg |
| Net Weight - Internal Unit | 8.9 kg |
| Net Weight - External Unit | 19.1 kg |
| Pipe Length (max) | 15 m |
| Piping Height (max) | 8 m |
| SVC Valve - Liquid (Pipe Diameter) | 6.35 |
| SVC Valve - Gas (Pipe Diameter) | 9.52 |
| Moisture Removal (ℓ/h) | 1.0 l / hr |
| Air Circulation (Cooling) | 10.7㎥/min |
| Refrigerant Gas | R410A |
| Refrigerant Gas Charge (kg) | 0.50 kg |
| Low Environment (Cooling) | 16 ~ 46 |
| Compressor Type | BLDC |
| Anticorrosive (External Unit) | Yes |
| Wind Free Cooling | Yes |
| Fin Movement (Up/Down) | Automatic |
| Flip Motion (Right/Left) | Automatic |
| Ventilation Speeds | 5/4 |
| PM 1.0 filter | No |
| Tri Care Filter | No |
| Easy Filter Plus filter (antibacterial) | Yes |
| Shine Clean | Yes |
| SmartThings | Yes |
| AI automatic cooling | Yes |
| Motion sensor | No |
| Freeze Wash | Yes |
| Filter Cleaning Indicator | Yes |
| Internal Temperature Display | Yes |
| Display On/Off | Yes |
| 24h timer | Yes |
| Auto Restart | Yes |
| Auto mode | Yes |
| Turbo | Yes |
| Good'Sleep | Yes |
| ECO mode | Yes |
| 5 Step Mode | Yes |
| Fan Mode | Yes |
| Silent mode | Yes |
| built-in wifi | Yes |
| Price | Just cold: R$3.599 on Amazon R$3.299 on Mercado Livre R$2.944 in Magazine Luiza Hot and cold: R$2.599 on Amazon R$3.288 on Mercado Livre R$3.229 in Magazine Luiza |
Kitchen
Bespoke AI French Door with Screen
Introducing the Bespoke AI French Door with Screen, it is a smart refrigerator that has internal cameras and “AI Vision Inside” technology, which allows it to automatically recognize up to 37 different fresh foods, such as fruits and vegetables, when they are placed or removed. And the model also allows up to 50 industrialized ingredients to be registered, directly on the screen, which supports touch.
In addition, it is possible to manually register other processed foods for future recognition. The functionality helps to manage shopping lists and food inventories, accessible through the SmartThings app on your cell phone, tablet, on the refrigerator screen itself or on Smart TVs. Samsung.
A notable feature of this refrigerator is the ability to open the doors by voice command in just 15 seconds. Several models in the line Bespoke AI French Door have varying capacities, with models of 23 cubic feet and 29 cubic feet (approximately 650 and 820 liters, respectively). Some specific models on the Brazilian market have a total capacity of 550 liters.
The model does not yet have a release date or price revealed, but it will be officially presented to the world on June 08th. Follow the posts on showmetech to stay up to date with all the details of this model.
Bespoke AI Dishwasher
A Bespoke AI Dishwasher not only cleans the dishes, but does so in a personalized and efficient way, promising to save time and resources. After a dinner, for example, the appliance can already have an estimate of the load of dishes — plates, glasses and cutlery — based on the number of guests or portions that were indicated in the application SmartThings when selecting a recipe. Based on this information, the appliance can suggest the most suitable wash cycle.
through the app SmartThings, dishwasher control is in the palm of your hand. You can remotely start, pause or delay cycles, monitor wash progress and even download specialized cleaning programs, such as “Pans”, “Plastics” or “Baby Care”. AI Energy mode, accessible via the app, seeks to further optimize consumption, with the Samsung indicating energy savings of up to 20% in certain usage scenarios.
The minimalist design, sometimes without visible handles, allows the dishwasher to integrate harmoniously into different kitchen styles, with some models using soft lights to indicate the cycle status. Energy efficiency is proven by certifications such as ENERGY STAR, and water consumption can be reduced to around 12 liters per cycle in some models.
The dishwasher Samsung Bespoke AI demonstrates the brand's commitment to offering not only household appliances, but smart solutions that make routines easier, bringing more practicality and efficiency to the connected kitchen.
Samsung Series 7 Stove
Continuing with the smart kitchen appliances presented by Samsung, Samsung Series 7 Stove stands out for its ability to integrate with the ecosystem SmartThings, simplifying meal preparation.
As demonstrated, this smart stove can receive cooking instructions directly from the company's smart app, the SmartThings. This means that after choosing a recipe in the app, the preparation settings, such as time and temperature, can be sent to the 7 series, which is responsible for carrying out the necessary steps.
In addition to connectivity, the Samsung Series 7 Stove has an integrated smart screen. This interface allows the user to control all the stove's functions in an intuitive and practical way, making it easier to monitor and adjust cooking settings directly on the appliance.
O Samsung Series 7 Stove is available for purchase on the Samsung website for R$14.199 in cash.
Service area
Bespoke AI Laundry combo
A Samsung presents the Bespoke AI Laundry Combo as a washer-dryer that combines sophisticated design, artificial intelligence and connectivity to transform clothing care. Interaction is facilitated by a LCD smart screen (often 7 inches) and via the app SmartThings, which allows remote control, monitoring, cycle download and access to the AI Energy Mode for energy savings. An innovative feature is the ability to answer phone calls directly on the machine.
At the heart of its functionality are the automatic soap and fabric softener dispensers, where AI calculates the ideal dosage for each load. The technology AI OptiWash™ & Dry, combined with AI Ecobubble™, allows the machine to recognize the types of fabric and the level of dirt, automatically adjusting the cycles for a deep and efficient cleaning, optimizing the use of water and energy. Some models have technology Heat pump for economical drying.
The model is being sold in the USA and there is still no forecast or price announced for Brazil.
Bespoke AI Laundry pair
A Samsung raises the bar on garment care with its latest line Bespoke AI Laundry pair, which includes pairs of washers and dryers equipped with the innovative screen AI Home seven-inch display. This combination of sophisticated design, enhanced artificial intelligence and intuitive connectivity promises a smarter, more efficient and more personalized laundry experience. All the SmartThings app control from the other models also applies to the Bespoke AI Laundry pair.
According to information from Samsung, Bespoke AI Laundry pair It will be launched in Europe at the end of the year, with no forecast or prices for Brazil yet.
Bespoke AI Top Load
Already Washing machine Bespoke AI Top Load uses technology EcoBubble, which makes the machine produce soap, water and air bubbles, allowing you to clean clothes with less water, at a lower temperature and more quickly than conventional models. Samsung claims that the soap penetrates 40x more into fabrics with this advantage.
All models of this top-loading washing machine have a Wi-Fi antenna and this allows all of them to be connected to the platform SmartThings. Among the features, it is possible to program a wash cycle even when you are away from home and also receive recommendations on the best wash program according to the type of fabric.
Maintenance notifications, the need to clean the basket and/or replace parts will also be sent directly to the smartphone. The models were introduced in April 2025 and do not yet have a price or availability for Brazil.
Specifications – Bespoke AI Top Load
| Name: | Bespoke AI Top Load |
| Yes | 2025 |
| Brand | Samsung |
| Use cases | Top opening |
| Capacity | 12 kg 14 kg 17 kg |
| Voltage | 220v or 127v |
| Energy efficiency: | Uninformed. |
| Smart Home: | Yes |
| Main functions: | Ecobubble, Super Speed and SmartThings integration |
| Colors: | Black Stainless Steel |
| Price: | to be disclosed |
| Availability in Brazil | to be disclosed |
Bespoke Jet AI Ultra
Billed as the “world’s most powerful cordless vacuum cleaner” due to its 400-watt capacity, the Bespoke AI Jet Ultra has an artificial intelligence system called AI Cleaning Mode 2.0 and, basically, it can identify the most diverse environments, including corners, carpets and types of rugs for better cleaning.
The model has an interesting feature that, as soon as you receive a phone call, suspends the activity so you don't have to run away or not hear who is on the other end of the call clearly.
Its filter system also doesn't disappoint: it can retain dust particles as small as 0,0003 millimeters so that the air remains clean while you do all the cleaning. The model was introduced in April 2025 and its price has not yet been announced.
Bespoke Jet Combo
A Samsung presented the Bespoke Jet Bot Combo, a robot vacuum cleaner that promises to revolutionize home cleaning with artificial intelligence and advanced features. The device stands out for its dual-purpose capabilities: it can both vacuum dirt from floors and carpets and clean surfaces using a wet mop function.
In terms of intelligence, the Bespoke Jet Bot Combo allows a high degree of automation and customization through the Samsung app SmartThings. Through the app, it is possible to set up cleaning routines, including programming the robot to clean the house when the user is not present, a feature that is based on detecting the absence of the resident through the cell phone's GPS. The app can also provide a 3D map of the residence, helping with precise cleaning planning.
Additionally, you can program the model to return to the charging base as soon as a movie starts playing on the smart TV. This will be done through the Routines registered in SmartThings.
Another significant convenience is its autonomous maintenance capability. When the cleaning cycle is complete, the robot automatically returns to its charging base. At this station, it not only recharges its batteries, but also empties the dust compartment and automatically changes the water used in the mops.
Functions such as advanced recognition of objects and different types of flooring, as well as a cleaning station that can offer features such as steam sanitization of mops, complement the product's innovative profile. Bespoke Jet Bot Combo can be purchased in Brazil for R$10.399,00 cash on the official website of Samsung.
Mobile devices
Galaxy Tab S10 +
And, closing the devices, the Samsung showed the Galaxy Tab S10 + as a large control for the connected home. The idea is to use the large screen as a central hub, including a 3D map, so that various commands can be made with just a few touches.
With it, you use the application SmartThings to control several connected devices, such as lights, air conditioning, TV and even the washing machine. You can even program your washing machine directly from your tablet screen. On the big screen or via your smartphone, you can use artificial intelligence to receive energy saving tips via SmartThings Energy.
The newest tablet models from Samsung, like those in the line Galaxy Tab S10, are even better for this because they have large, high-quality screens, are fast and have artificial intelligence features (Galaxy AI) that help make everything more practical.
Growth of the “Smart Appliances” market in Latin America
The smart home appliance market in Latin America is showing increasing dynamism, driven by innovations in Artificial Intelligence. A clear indicator of the advancement of smart home appliances in Latin America is the continued growth in the platform’s user base. SmartThings in the region, as highlighted by Diego Buteler, Product Director of the Digital Appliances (DA) Division at Samsung Electronics Latin America.
This growing adoption of connected ecosystems reflects a greater familiarity and desire among Latin American consumers for solutions that bring more practicality and efficiency. To meet this demand, Samsung presented at the seminar a new range of products, such as French Door Bespoke AI Refrigerator with AI Home screen, new models of Bespoke AI Washer and Dryer and Bespoke AI Jet Ultra Vacuum Cleaner, all equipped with AI capabilities.
The Samsung for Latin America, as expressed by its executives, is to share the vision of “AI Home” and demonstrate how its connected solutions can offer intelligent and meaningful experiences, adapted to the different lifestyles of consumers in the region.
Antônio Quintas, Samsung Senior Vice President for Latin America, explains that “Latin America plays a key role in the growth of the home appliance market, as it is actively interested in experimenting with connected and smart devices. Latin America has the fastest growing broadband in the world, and the number of connected devices is expected to double by next year in this market.”
Latin America plays a key role in the growth of the home appliance market, as it is actively interested in experimenting with connected and smart devices. Latin America has the fastest growing broadband in the world, and the number of connected devices is expected to double by next year in this market.”
Antônio Quintas, Samsung Senior Vice President for Latin America.
Beskpoke AI
The initiative "Bespoke AI" from Samsung refers to the company's line of home appliances that are enhanced with Artificial Intelligence and integrate the broader vision of Samsung of an “AI Home” — a smarter, more connected home. These products are designed to deliver a more comprehensive and sophisticated connected home experience.
The idea is that the products, which operate in the same ecosystem, can talk to each other and exchange data with each other throughout the day, making life easier for users. All this requires is that they are connected to the same Wi-Fi network. One example mentioned at the Mexico City event is the conversation between the oven and the refrigerator: using the camera, the oven indicates the amount of ingredients used and signals which ones may be running low, all in a matter of seconds.
Diego Buteler, Product Director of the Digital Appliances Division at Samsung Electronics in Latin America, highlights that “Each product in Samsung’s smart line was designed to save energy and provide smart, practical and accessible experiences for consumers. There are already 4.9 million smart products sold in Latin America with these technologies, with a 36% growth in sales last year”.
Each product in Samsung’s smart line is designed to save energy and provide smart, practical and accessible experiences for consumers. There are already 4.9 million smart products sold in Latin America with these technologies, with a 36% growth in sales last year.
Diego Buteler, Product Director of the Digital Appliances Division at Samsung Electronics in Latin America
Samsung SmartThings app for Android and iOS
The application SmartThings can be downloaded for both Android smartphones and tablets, as well as iPads and iOS devices. In addition to controlling all connected devices, you can use the SmartThings to get a preview of your energy expenditure in a month, and you can even register the price of KW/h in the region where you live. Download it:
See the video
and tell us Comment: Did you know that connected devices could have so many features?
See also other features
Text review done by Jaime Ninece in 05 / 06 / 2025
Discover more about Showmetech
Sign up to receive our latest news via email.
