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Blackberry: iconic mobile brand comes to an end

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TCL, maker of Blackberry cell phones, will now invest in foldable cell phones. Meet other giants that also came to an end with the arrival of new competitors and the advancement of technology.

It will no longer be possible to find BlackBerry cell phones available for sale from August this year. The announcement was made by TCL, the current manufacturer of the brand's smartphones and which is now seeking invest in foldable cell phones. The decision came after several attempts to make the brand regain international relevance.

Devices still in circulation will be supported until 2022, so that the device warranty is honored. There is still the possibility that other manufacturers will take over the production of new cell phones, but so far none has shown interest. If the scenario remains like this, it is possible that the company will leave the market permanently.

Blackberry qwerty black, on white background
Traditional Blackberry models with the iconic QWERTY keyboard (Disclosure)

BlackBerry's loss of market share is a result of its difficulty in competing with the new technologies that have emerged over the years. The introduction of screens touch screen and the emergence of iOS and Android operating systems were largely responsible for the deterioration of the brand.

These innovations have changed the way we deal with mobile technology, multiplying the possibilities of using a cell phone.

BlackBerry devices became a real consumer dream for many during the early 2000s, at a time when screens touch screen they were just a dream. As a result, the brand became popular by offering devices with efficient plastic keyboards, which made typing letters and numbers easier.

From success to decadence

Blackberry is not the only brand that, after a period of strong success, has fallen into decline. This, in fact, is something quite common, especially in the technological market, where new technologies are introduced all the time. With that in mind, we list below other great brands that managed to reach the top, only to be stopped in time.

Eastman Kodak Company

kodak film rolls
The photography multinational did not survive the transformation to the digital world (Disclosure

Eastman Kodak Company was a multinational company specializing in professional and amateur photographic equipment. It was on the rise for much of the XNUMXth century, being highlighted mainly by the sale of photographic films. Its flagship product, however, soon became obsolete with the arrival of digital technology. But, curiously, photographic films still seem not have met your end.

Itautec S/A

Itautec notebook
The national company has already ceased to exist 7 years ago (Disclosure)

Itautec S/A was a 100% Brazilian company, having gained notoriety for the production and sale of IT equipment, commercial automation and banking automation. With five subsidiaries around the world, the company had the tenth largest installed base of ATMs in the world, in addition to the largest network of technical assistance in IT in the country.

The brand, however, was closed in 2013, with most of its participation in the areas of banking and commercial automation and service provision transferred to the Japanese company Oki.


sega logo
One of the “former giants” of the console world (Disclosure)

During the 1980s and 1990s, SEGA was one of the leading companies in the video game console market, rivaling another giant, Nintendo. She was responsible for creating the character Sonic, who just won a movie, but its heyday was a result of its innovations in the areas of software and hardware.

The fall came only with the launch of its last console, the Dreamcast, which caused a huge loss and forced the company to restructure. With that, SEGA abandoned the hardware manufacturing and, today, is dedicated strictly to the development of games for other companies.


napster logo
Napster was the great audio-sharing company, before the streaming world (Disclosure)

Even though it was short-lived – it only lasted between June 1999 and July 2001 – Napster pioneered P2P file sharing, with a primary focus on MP3 files. Its innovative character, however, was also primarily responsible for its downfall. Being the forerunner in MP3 file sharing, the brand was sued by several major record companies, which generated a court order for the termination of its operations.

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