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There has been a lot of talk lately about the artificial intelligence. It can create content, answer questions, identify objects and much more. However, there are other markets where it can also be used, such as intelligent cosmetics in the beauty area.
Through technology it is possible to better understand the profile of each consumer, developing specific products and even creating devices that help when it comes to makeup. Large companies in the segment are already investing in this type of innovation. Check out some examples below!
lipstick without smudging
In partnership with the startup Neurobots and CESAR, the Apothecary is developing the second prototype of its smart lipstick. The goal is to create a device that will use artificial intelligence to apply the product with complete precision and without smudging. The main focus is to reach people with visual impairment or who have some motor limitation.
In order for the system to recognize the lips, it will be necessary to provide it with a photo, and from that it will have the coordinates to follow. The device will also have sound warnings so that the consumer knows the right moment to position his face, and when he can move away.
This will not be the first time that O Boticário will invest in this smart cosmetics technology. In 2019, the brand launched a perfume with the help of artificial intelligence. One system combined ingredients and created the fragrances Egeo On Me and Egeo On You, which can be found at Boticário magazine and in stores.
In addition to developing something new and unique for customers, the use of AI also optimized the company's time. While the creation of a light perfume takes an average of three years, in this case the development took just six months.
Test without getting dirty
Testing makeup is not always a simple task. Unlike wearing clothes, cosmetics make the skin dirty and often need to be removed so that they can make way for others. But in what depends on the new technologies of intelligent cosmetics the tests will be easier.
Thinking about the customers' need to see make-up on their own face, L'Oréal acquired the company ModiFace, specialized in Augmented Reality. Among the technological solutions are tools that simulate which would be the best makeup for the consumer's face, and an application that scans the face and recommends products.
In this way, L'Oréal hopes to get closer to the beauty consumer public. In addition, it will be able to offer personalized smart cosmetics, according to the needs of each person.
Matching the skin tone
One of the most important aspects, and one that has an impact on makeup, is getting your skin tone right. When choosing a wrong base, for example, the person runs the risk of creating an unnatural effect, and compromising the whole appearance.
As there are so many shade options, and it's hard to know which one is right, MAC created the tool Studio Virtual Try-On. The tool accesses the cell phone camera and finds the best skin tone. You can also access other shades by simply scrolling left and right. Just like the L'Oréal app, people can also experiment with lipstick and eyeshadow colors.
Care routine with smart cosmetics
The expression routine care has gained popularity in recent years. Nowadays, not only celebrities and people who are in the media, but also anonymous people, consume products every day to clean, invigorate, hydrate and revitalize the skin. Many times, however, consumers use what their friends have recommended, not knowing if they are the best cosmetics for the dermis itself.
The Proven Skincare brand wants to help in this regard. through a quizzes, and the artificial intelligence that works with data from thousands of scientific articles, people will be able to identify which is the best routine to be followed, as well as the products to be used, whether they are smart cosmetics or not. As can be seen, new technologies can be used in different ways. In the cosmetics segment, they can help consumers to better understand their own skin, what suits it best and, therefore, to buy the right products.
reviewed by Cesar Marcos on 29/03