Google launches project to encourage journalism startups in Brazil
O Google announced last Thursday (20) the launch of its program to accelerate journalism startups in Brazil. O Google News Initiative Startups Lab will select journalistic companies from the digital world and that have an active product, and the program will be hosted on the Campus for Startups of Google, located in the Paraíso neighborhood, in São Paulo. It is mandatory that companies have been created in Brazil. ()
“The purpose of the GNI Startup Lab is to contribute to the acceleration of the news ecosystem in the digital environment, especially in emerging markets. The program was organized in partnership with the Insper, one of the most prestigious business, economics and engineering schools in Latin America, and Google for Startups Campus, in São Paulo. "
says the statement
Enrollment has already begun and will run until March 8, while those selected will be announced on the 21st of the same month. The program itself will be from April 6th to July 3rd and to apply, simply fill out the form available on the program page: goo.gle/gnistaruplab.
“Our idea is to host five to ten projects, but it varies according to the size of the teams. Because of this customization, we cannot host more projects”
said Fabiana Zanni, head of partnerships at the Google News Initiative, an area of the company dedicated to thinking about solutions for the press.
Google News Initiative and support for startups
Each selected company will receive US$ 20 thousand in investments and, in addition to the Google, Insper's team of teachers will also participate in the activities.
Startups will receive mentoring, training and workshops on topics such as strategy, product, business model, sales and marketing, community building and fundraising. At the end of the program, startups will also be able to present their businesses to a bank of investors.
“We understand that Brazil has an interesting market to understand how entrepreneurship and innovation can help the news ecosystem. Our idea is not only to pass on knowledge, but also to learn from companies”
says Fabiana, adding that in the future, the knowledge generated will be replicated with the journalistic community.
O RUB emerged in 2018 and, as the name suggests, is aimed at initiatives that include innovation challenges and laboratories. The city of São Paulo is one of seven in the world to have a space for Google for Startups, and its Campus, opened in 2016, has already received acceleration programs for several startups that are very famous nowadays, such as Nubank.
