Holograms in video calls

Holograms will be the future of video calling

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Check out the investment of companies so that holograms in video calls become increasingly popular and affordable

Fans of the science fiction genre are used to holograms in different situations, and despite the futuristic tone, there are many companies that are focused on making this technology accessible to everyone.

The price for using such technology is still quite high for most people, but the popularization is real and nowadays virtual reality accessories are no longer necessary for us to see holograms. Find out how video calling will be influenced by this technology right now.

PROTO 3D Hologram

If you were in 2010, would you believe that holograms are a reality in several areas of the job market? One of the most advanced ideas is from the startup PROTO, which was formerly called PORT.

The idea may sound “too technological” to some people, but it works quite simply: it requires a person to stand in front of a white background and speak into a camera and microphones, just as they would if they were on a face-to-face occasion. .

Proto box broadcasting 3d hologram
2-meter box can transmit holograms with 4K resolution (Photo: Reproduction / Interent)

About the measurements, the “box” measures 2,1 meters and has a 24-inch screen with 4K resolution. Cameras and microphones are also included so the host can hear and interact with the audience.

With a look reminiscent of a metal detector, people on the “other side” will be able to hear and watch everything the host says, with no loss of video or sound quality. The 3.000 lumens are used to project an image that simulates a person's physical presence, but use can also be made to display animations, NFTs and recorded content.

The sale is made for US$ 100.000 (approximately R$ 502 thousand in direct conversion), but if you prefer to rent for special events, you will need to pay US$ 25.000 (approximately R$ 76 thousand in direct conversion and without taxes).

Holograms being streamed on proto's epic
Holograms can be viewed from anywhere in the world

The setup with the cameras can be one of the problems for companies that are going to use the event, so the PROTO allows the lenses and microphones of a iPhone be used as a live broadcast setup. A free application is available for all customers, it will only be necessary for the presenter to stand in front of a white background so that his image and voice are transmitted to the people.

The “hologram transmission box” has already been used in several events and one of the most important was the New York Fashion Week this year, when the brand tombogo used the item to present his new pieces. Here's how the experience went:

A PROTO managed to raise $15 million in an investment round and expects to sell at least 500 units in 2022.

Proto M

This other device PROTO It has a camera with artificial intelligence service and a display with touchscreen support, as well as integrated mesh speakers and a reinforced fabric-covered cabinet.

Users can use the 16GB of RAM and 1TB of internal storage for video calling, exercising, telemedicine, watching content and even viewing NFTs. There are two types of pricing:

  • For companies: from US$ 5 thousand (R$ 25 thousand);
  • For home use: from US$ 2 thousand (R$ 10 thousand).

The hologram startup already takes reservations for $100 (which will be refunded when the product launches) and shipping is expected to start soon. The main focus is to allow the experience of EPIC now be enjoyed in smaller places and there is a prediction that exclusive content from influencers can be watched only by those who buy the Proto M.

proto m of proto
The device can also be used as a decoration item (Photo: PROTO)

The screen size and resolution were not disclosed by the company, but the expectation is that 5.000 units will be sold this year alone. Experts expect the hologram market to reach $5,4 billion in revenue by 2024.

Matsuko seeks investors

A Matsuko, which was created by Maria Vircikova, is another company that wants to change the future of video calling. despite the PROTO transmit images in a 2 meter high box, the work of Matsuko It's more within our reality.

matsuko's hologram
Idea resembles video calls on Zoom (Photo: Reproduction l Matsuko)

Through an application available for iPhones, the video and audio will be streamed to a virtual room that can be accessed through virtual reality glasses. The usage resembles the metaverse examples, but instead of visualizing the avatars, the real image of the host will be displayed to all participants.

The company was one of the finalists in the category Extended Reality & Immersive Technology of this year in SXSW Pitch and now he is looking for investors to make his idea popular. Understand the idea that resembles a video call in Zoom:

Maria is working alongside Matus Kirchmayer, ex-programmer Assassin's Creed who also worked on the franchise's AI behaviors team. The two got together in 2017 and since then, they work to make the idea work.

IKIN hologram screen

If you are a fan of movies and series from Marvel, you will surely be excited about this idea. THE IKIN is a company that works on a device that can transmit holograms to a screen that can be attached to your smartphone or tablet. The idea recalls the video calls that are made by the heroes, see:

ikin hologram screen
Hologram screen reminds technology movies (Photo: Reproduction / Internet)

Still in development, the main focus is to allow the future of video calls to have a three-dimensional touch. In addition, the company hopes that its idea can be used in telemedicine, the industrial market and even the development of architectural projects. The first project was a 32-inch screen, but at this point, the IKIN wants to bring the idea to smartphones.

ikin hologram screen
Idea can be used in several fields (Photo: Reproduction l IKIN)

The idea is to allow the image that is in 2D to be transformed and seen in 3D with a simple drag to the digital space. No virtual reality accessory will be needed to view the images and the audio will also be able to be heard. In practice, it would be like this:

ikin hologram screen
Screen would be allocated above smartphones (Photo: Reproduction l IKIN)

The idea has everything to be put to good use in several markets, so we can only wait for the company to fulfill its purpose. This explained video was released to attract investors and exemplifies the idea, check it out:

Despite the advances, there is still no release date for the novelty on the market. Would you be willing to invest your money in this idea?

Cisco and Google Investments

While hologram video calling does exist, it may be too early to talk about replacing the video calling software we use today. This is because in addition to being easy to use, the Zoom e Google Meet are more accessible to the population. But that doesn't mean established companies aren't eyeing the future of video calling.

O Webex Meetings, which belongs to Cisco, announced the launch of Webex Hologram in October last year. This is a solution that uses holograms in video calls and is compatible with the main models of virtual reality glasses available on the market, such as Magic Leap e Microsoft HoloLens.

In addition to allowing participants to have a “more real” conversation, it is possible to send 3D projects that can be viewed and allow interaction, similar to what would happen in a face-to-face meeting. The company hopes that the solution will also be used in training.

A Google is another company that has invested in the hologram market: the Project Starline can be defined as a 65-inch screen with a transparent background that displays images in 8K resolution and has a refresh rate of 65Hz. No virtual reality accessories are required, as all the work is done using a technology that does 3D compression.

Google's Project Star
Google has developed a hologram screen that uses 3D technology (Photo: Reproduction l Google)

The idea is still being tested, but the company's main focus is to allow people to be able to express their feelings in the same way they would if the conversation were held in person.

The first tests were carried out within the Google: since it started working, the screen was used by 117 participants, in 308 video calls, in a period of 9 months. O Google did not release a release date for the idea that should be important for the future of video calling, but the latest update was released in January of this year.

How soon do you believe that holograms will be more used in video calls? tell us Comment!

See also other features

Check out 7 tips for video calls on Google Meet

Sources: PROTO l IKIN l Wall Street Journal l Google l Fast Company l Cisco

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