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Research Panorama Mobile Time / Opinion Box, launched in April, presents relevant data on the behavior of smartphone users in Brazil. One of the highlights is the comparison of the most used social platforms, indicating the percentage of installed base in the country. Furthermore, the research reveals the list of most popular apps on the Brazilian cell phone screen, as well as the most opened apps throughout the day and those on which Brazilians spend the most time. Another point covered is monitoring the market for streaming applications for films and series, music and mobile games, providing valuable insights for companies in the sector and those interested in understanding trends in the digital market in the country.
In this article, you will understand how some of this data reveals common characteristics of the most popular applications among Brazilian smartphone users. Analysis of the most used social platforms, applications present on homescreen and the most open throughout the day can provide valuable insights into the preferences and behaviors of users in Brazil.
Research shows app usage habits by Brazilians
Brazilians' application usage habits reveal a dynamic and diverse digital landscape, reflecting the preferences and behaviors of smartphone users in the country. O Instagram, for example, stands out as one of the most popular platforms, known for its visually engaging approach that attracts both content creators and avid viewers. Its presence on 90% of Brazilian smartphones highlights the strong connection that users have with this social network, which goes beyond simply sharing photos and videos, becoming a form of expression and social connection.
Another application that gained prominence is Kwai, present in 40% of devices. This short and creative video platform has gained a significant audience, especially among younger people, who find it a fun and interactive way to share everyday moments. O LinkedIn, TikTok and X (formerly Twitter), with 38%, 29% and 28% of installed base, respectively, also demonstrate the diversity of interests of Brazilian users, who seek different forms of interaction and content in their online experiences.
In addition to popularity, the research reveals that the WhatsApp It is the most opened application throughout the day, highlighting its importance in Brazilians' daily communication. Already the Instagram stands out as the application in which Brazilians spend the most time viewing content, indicating not only a high usage rate, but also a significant level of engagement on the part of users.
This data shows how applications have become an integral part of Brazilians' digital lives, not only as functional tools, but also as platforms for expression, entertainment and social connection. They reflect the trends and preferences of an increasingly connected and digitally active society.
Most popular social networks
As social networks play a fundamental role in the digital lives of Brazilians, reflecting their interests and behaviors online. According to the survey Panorama Mobile Time / Opinion Box, Instagram emerges as one of the most popular networks, present in 90% of smartphones in the country. This visual platform has been gaining more and more users, mainly due to its user-friendly interface and focus on images and videos.
Another widely used social network is Facebook, with 79% installation on Brazilian smartphones. Despite being an older platform, the Facebook still maintains a solid user base in the country, being an important tool for content sharing and social interaction.
O TikTok, despite being more recent, has already reached a significant user base, with 38% installation. Its proposal for short and creative videos has especially won over younger audiences, becoming one of the fastest growing social networks in recent years.
O X (formerly Twitter), with a 28% installed base, also stands out as a microblogging platform where users can share thoughts, news and opinions in real time. Despite having a smaller base than other networks, X is still an important source of information and discussions for many Brazilians.
Most used applications
The applications most used by Brazilians reflect their habits and needs in the digital world. According to the survey Panorama Mobile Time / Opinion Box, WhatsApp It is the most opened application throughout the day, being the most used by 51% of respondents. This instant messaging tool is essential for daily communication, whether for individual conversations, groups or for professional use.
Secondly, the Instagram stands out as the app on which Brazilians spend the most time watching content, with 36% of respondents indicating it as the app on which they spend the most time. This photo and video sharing social network is popular for its constant updates of visually appealing content that keeps users engaged for prolonged periods.
O Facebook, despite having a slightly smaller user base, is still one of the most used social networks, with 22% of respondents indicating it as the application on which they spend the most time. The platform continues to be an important source of news, information and social interaction for many Brazilians.
Other popular apps in terms of frequent use include YouTube, with 29% of respondents indicating it as one of the apps they open most throughout the day, and the TikTok, which has been gaining popularity among younger users, with 17% of respondents indicating it as the app they open most throughout the day. This data demonstrates the variety of applications used by Brazilians in their daily lives, each serving different needs and interests, but all playing an important role in the digital lives of Brazilians.
WhatsApp stands out among the main apps in the country
O WhatsApp stands out as one of the most used applications in Brazil, being widely adopted for its functionality and convenience. With a simple and efficient interface, the WhatsApp allows you to exchange text, voice and video messages quickly and conveniently. Additionally, the app offers features such as free voice and video calls, document and location sharing, meeting users' diverse communication needs.
The popularity of WhatsApp is reflected not only in its frequent presence on the home screen of Brazilian smartphones, but also in its relevance for daily use. According to research Panorama Mobile Time / Opinion Box, WhatsApp It is the most opened application by Brazilians throughout the day, indicating its importance in everyday communication. Furthermore, the WhatsApp is the application on which Brazilians spend the most time, standing out as an essential tool for staying connected with friends, family and co-workers.
Another relevant fact is that, if Brazilians could only have a single application on their smartphones, the majority would choose the WhatsApp. Although there was a significant drop in this indicator compared to the previous edition of the survey, from 52% to 46%, the WhatsApp still maintains a leading position in this aspect, highlighting its importance for Brazilian users as the most essential application on their devices.
Even with the increase in competition and the diversification of available applications, the WhatsApp continues to be the preferred choice of Brazilians when asked which app they would have if they could choose just one. Its versatility, security and ease of use contribute to its position as one of the most popular and indispensable applications for smartphone users in Brazil.
Most popular apps on the home screen
Find out below the list of the 10 most popular applications on the home screen of Brazilian smartphones. These applications are widely used by users and reflect the population's communication and entertainment preferences and needs, given the ease of accessing these apps quickly.
Bank of Brazil
O Bank of Brazil stands out as one of the most present applications on the home screens of Brazilian smartphones, occupying tenth position on the list of the most popular apps in this environment. Its constant presence reflects the importance of digital banking services and users’ trust in the institution. The application of Bank of Brazil offers a wide range of features, including balance and statement inquiries, bill payments, transfers and investments, providing convenience and practicality to customers. Available for download on devices Android e iOS, the app reinforces the commitment of Bank of Brazil in offering innovative and affordable solutions to your financial needs.
Telegram
O Telegram occupies ninth position on the list of most popular applications on the home screen of Brazilian smartphones, with an installed base of 10%. The instant messaging application has stood out for its security and advanced features, attracting more and more users. In Brazil, the Telegram is used for personal and professional communication, being an alternative to WhatsApp, especially after changes to the latter's privacy policies. O Telegram offers features such as secret messages, self-destruction of messages, groups with up to 200 members and the possibility of sharing files of up to 2GB. Available for download on devices Android e iOS, Telegram has gained space among Brazilians looking for a fast and efficient communication platform.
Spotify
O Spotify occupies eighth position on the list of most popular applications on the home screen of Brazilian smartphones, with an installed base of 11%. The application stands out as one of the main music streaming platforms in the country, offering users a vast library of music, podcasts and audio content. As Spotify, Brazilians can access their favorite music at any time, create personalized playlists, discover new artists and albums, and even download music for offline listening. Available for download on devices Android e iOS, Spotify has been the preferred choice of many Brazilians when it comes to streaming music, providing a complete and diverse musical experience.
Caixa
The application CEF occupies seventh position on the list of most popular applications on the home screen of Brazilian smartphones, present on 11% of devices. Available for download on both devices Android as iOS, the application offers a wide range of banking and financial services to users. With it, you can check your balance and statement, make bill payments and transfers, access social benefits such as FGTS and the Family Bag, in addition to playing the lottery and obtaining information about housing programs such as My home, my life. With an intuitive interface and comprehensive features, the application Caixa It has been an essential tool for millions of Brazilians, offering convenience and practicality in managing their finances.
Uber
The application Uber occupies sixth position on the list of most popular applications on the home screen of Brazilian smartphones, present on 13% of devices. Available for download on devices Android e iOS, the app revolutionized the urban transport market by offering a convenient and affordable alternative to traditional taxis. As Uber, users can request a ride with just a few taps on their smartphone screen, follow the driver's route in real time, and make payment quickly and securely through the app itself.
YouTube
O YouTube occupies fifth position on the list of most popular applications on the home screen of Brazilian smartphones, present on 14% of devices. Available for download on devices Android and iOS, YouTube is the world's most popular video-sharing platform, offering users access to a wide variety of content, including music videos, tutorials, vlogs, and more. As YouTube, users can watch, like, comment and share videos from their favorite creators, as well as create their own playlists and channels.
Nubank
O Nubank occupies fourth position on the list of most popular applications on the home screen of Brazilian smartphones, present on 14% of devices. Available for download on devices Android and iOS, the application of Nubank revolutionized the banking market by offering a simple, transparent and bureaucracy-free experience. As Nubank, users can manage their finances efficiently, making payments, transfers, checking their credit card balance and limit, as well as monitoring all transactions carried out in real time. With an intuitive interface and innovative features, the Nubank app has become a popular choice among Brazilians who seek practicality and financial control in their lives.
O Facebook occupies third position on the list of most popular applications on the home screen of Brazilian smartphones, present on 33% of devices. Available for download on devices Android and iOS, Facebook is one of the most used social networks in the world, offering users the opportunity to connect with friends and family, share moments, and be up to date with the latest news and trends. As Facebook, users can create profiles, post photos and videos, share status updates, and interact through comments, likes, and private messages. With a diverse platform and resources such as groups, events and pages, the Facebook has become an essential part of Brazilians’ digital lives.
O Instagram occupies second position on the list of most popular applications on the home screen of Brazilian smartphones, present on 51% of devices. Available for download on devices Android and iOS, o Instagram is one of the most used social networks in the world, known for its focus on sharing photos and videos. As Instagram, users can share moments from their daily lives through photos and short videos, apply filters and edits, interact with other users through likes, comments and direct messages, and even explore content from different profiles through the tab discovery.
O WhatsApp continues to be the most present application on the home screen of Brazilian smartphones, maintaining its prominent position among users. According to research Panorama Mobile Time / Opinion Box, WhatsApp showed growth in its presence on the homescreen, now being on 58% of devices, while in the previous edition it was on 55%. This increase demonstrates the relevance of the application for Brazilians, who use it as their main means of communication, whether for individual conversations, in groups or for professional use. O WhatsApp is available for Android and IOS.
Additionally, the research highlights some interesting demographic variations in Internet usage. WhatsApp. For example, the application is more present on the home screen of women (61%) than of men (54%), and is also more common on the home screen of young people aged 16 to 29 (64%) than of people aged 30 to 49 years old (56%) and those aged 50 or over (54%). In terms of monthly family income, the WhatsApp It is on the home screen of 60% of smartphones in classes A and B, 58% in class C and 54% in classes D and E.
See also:
Sources: mobile time e mobile time.
reviewed by Glaucon Vital in 9 / 5 / 24.
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