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O Android, operating system for smartphones created by Google, is the most used in Brazil. And it is not difficult to see the reasons, since Android is used by several cell phone manufacturers, and is present in models that meet different price ranges. In addition, other devices — such as tablets and TV boxes — also run on Google's operating system.
And despite the great use of gmail, Google Drive e YouTube, the top of the application list Android best evaluated in the country is occupied by the Shein. A study on the use of apps for Android No. Brazil shows this and more data about the market that continues to grow. See all the details right now.
Data about Android app developers
Of the total of 946.400 companies and independent professionals that publish their projects in the Google Play Store, 10.773 are Brazilians. In percentage, this number represents 1% of all application publishers for the green robot operating system. Going further, these Brazilian professionals have already launched 64.246 applications for Android, a number that is part of the 3.030.080 available for download in the Google.
There is no denying that finance and payments applications are still the most famous among Brazilians and a report by 42 Matters shows that these are the most installed on smartphones with Android:
- Box Has;
- Nubank;
- gov.br;
- FGTS;
- Alive;
- Magalu: Black App;
- Bitz: Digital Account and Cashback;
- PicPay: Pix Account and Card;
- Digital Work Portfolio;
- Bank C6.
In the general count, the works of Brazilian developers correspond to 2% of everything that is available for download. The launches of professionals from Tupiniquin lands are also well rated by users in general: with a rating of 3,86 stars (out of a total of 5,00), this number is above the general average, which currently stands at 3,67 stars. .
Generally, an application launched by Brazilians receives 2.005 reviews in the Google Play Store, which is also higher than the world average, which currently stands at 1.599. Another piece of information is that Brazilian developers are more focused on launching applications for everyday life, rather than games: 92% of everything that is released are applications that will be used on a daily basis and only 8% are games. Worldwide, 86% of launches are applications and 14% are games.
Monetization and earnings
It is a fact that in order to be successful and really be able to make a living only from developing applications for Android e iOS, you need a high number of downloads in your project. On average, these projects by Brazilian companies and professionals have 120 thousand installations, a number that is also below the world value: 217,06 thousand installations.
Only 2% of applications launched by Brazilian companies are actually paid, a figure below 3% compared to the world level. Professionals prefer to earn money by inserting advertising into their projects and 22% of Brazilian applications have this as a form of income; 37% of launches carried out around the world also opt for this same action. Payments in apps are also not high: only 3% in Brazil and 4% in the rest of the world.
Another interesting fact is that 31% of all Brazilian releases are made both on the Google Play Store and on App Store, Apple . The efforts of local developers are greater than those of professionals from abroad, as only 27% of them make a simultaneous release. These are the most requested permissions so that it works without problems:
- Internet access (100%);
- Access to network information (98%);
- Preventing phone sleep mode (85%);
- Push notification (74%);
- Writing data to external storage (64%);
- Vibration (58%);
- Reading from external storage (52%);
- Referrer installation (48%);
- Opening on smartphone startup (46%);
- Access to precise location (42%).
Most famous Brazilian developers
Before we talk about the success of the Shein and how it became the app Android better evaluated, it is important to talk about the developers that produce the applications most used by Brazilians. THE CEF, used by Federal government for distributing benefits and consultations in national programs is the most famous, but there are surprises on the list:
- CEF: with 15 applications and 444,01 million downloads;
- Kolb Apps: with 13 applications and 285,66 million downloads;
- Government of Brazil: with 225 applications and 275,91 million downloads;
- Studio Sol Comunicação (creators of the Cifra Club): 9 apps and 245,87 million downloads;
- Itau Unibanco S.A.: with 19 applications and 183,73 million downloads;
- American stores: with 9 applications and 167,22 million downloads;
- Brazil: an application (buying and selling) with 117,08 million downloads;
- 99 Tecnologia LTD: with 4 applications and 114,25 million downloads;
- Globe Communications: with 16 applications and 108,82 million downloads;
- Banco Bradesco: with 13 apps and 108,78 million downloads.
Shein is successful among Brazilians
Have you ever made that cheap purchase, no matter how long it took to arrive? There is no denying that the Shein really fell in the taste of Brazilians and even the singer Anitta was invited to launch an exclusive collection for the store, with unique pieces that demonstrate the identity of Girl from Rio.
Logging over 100 million downloads on the Google Play Store, the application is at the top of the list of applications best evaluated by Brazilians. Of the top 10, 27% of the items are releases from Brazilian studios. Check out:
- Shein;
- Bravo Cleaner;
- TEM box;
- Nubank;
- Shopee;
- Cinema Vision V5;
- gov.br;
- HiTube;
- CapCut;
- Instagram.
Android app with the highest revenue
It's not new that purchases can be made in apps as a way to access benefits that are not available in the free versions, right? This could be the possibility of having more memory, payment for third-party ad removal, and even a subscription to a video streaming service. See the list of apps that generate the most income for their developers in Brazil:
- Google One;
- balloon play;
- Disney +;
- tinder;
- HBO Max;
- TikTok;
- Canva;
- Crunchyroll;
- Star +;
- Kwai.
Despite being quite famous around the world, the Netflix is not on the list of Android apps that most generate the circulation of money in Brazil. The reason can be explained by the low number of subscriptions (which happens worldwide) and the launch of new options on the market. What do you think?
Top-rated Android app in the social networking category
Who doesn't like to take that photo and post it to all the followers or simply stay on top of all the memes and other issues that are happening in Brazil and around the world? Brazilians are one of the most connected people around the globe and this can be seen in the ratings left on the Google Play Store. Check out the top 10 best reviews that only consider social media apps:
- Instagram;
- TikTok;
- Helo;
- Brazil aid;
- Instagram Lite;
- Facebook Lite;
- Facebook;
- zenly;
- Wowo;
- TikTok Lite.
How are shopping, news and travel apps?
There is no denying that special dates and great promotions are the most loved moments of the year by Brazilians. These are the most highly rated shopping apps by Brazilians:
- Shein;
- shopeee;
- Mercado Livre;
- Magalu: BlackApp;
- Amazon Shopping;
- Americans;
- Bahia Houses;
- OLX;
- Ali Express;
- Alibaba.com.
O 42 Matters also released the news applications of the most varied subjects that are better evaluated by Brazilians in the Google Play Store. They are:
- Opera News
- G1: News Portal;
- local news;
- Latest News;
- Civi: Security and Information;
- Twitter Lite;
- Google News;
- panflix;
- Flipboard.
Brazilians are people who naturally love to travel and it is clear that a good shopping and travel experience cannot be overlooked. These are the top 10 travel apps on the store for smartphones with Android:
- Google Earth;
- Booking.com;
- 123 miles;
- livelo;
- ClickBus;
- airbnb;
- BlaBlaCar;
- hub;
- Can Airlines;
- Finds.
Other information disclosed by the report that displays the application Android best rated in the category Lifestyle is Pinterest, with the top 3 completed by Joy Walk e Pluto, which offers rewards for readings. Business apps were not left out and this is the top 10 according to the best rating:
- My Mobile Light;
- Microsoft Teams;
- Uber — Driver;
- 99 Driver;
- Zoom;
- Infojobs;
- LinkedIn;
- Google Meet;
- Make CV in PDF;
- Indeed Jobs.
Among the applications mentioned in this article, which one do you use the most in your daily life? tell us Comment!
See also other features
Despite the good review, you are still afraid to shop at Shein? check out our special article about the company and learn how to buy cheaply and safely.
Source: 42 Matters
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